{
  "schemaVersion": 1,
  "updated": "2026-09-01",
  "identity": {
    "productName": "Pivot Build",
    "legalName": "Pivot Media",
    "parentBrand": "Pivot News",
    "domain": "pivotbuild.ai",
    "siblings": [
      "pivotnews.ai",
      "pivotinvest.ai"
    ],
    "description": "The Build desk as its own product surface.",
    "publicBrand": "Pivot Build",
    "operatorBrand": "Pivot Media"
  },
  "rules": {
    "logoSystem": "Use the Pivot word in ink and the word Build in Pivot orange (#E5431B) on light surfaces, in the same font family (Space Grotesk 700, tracking -0.03em). On dark surfaces the Pivot word goes cream; Build stays Pivot orange.",
    "verticalLogoColors": "Verticals must not have separate logo colors. Build uses the same orange as Pivot News and Pivot Invest.",
    "wordSpacing": "Spacing between Pivot and Build is optically tight, matching the Pivot 5 flagship lockup.",
    "markStatus": "The eight-dot mark is shared and unmodified across all Pivot brands. Never recolor the dots or create a Build-only mark.",
    "editorialColor": "Marigold (#F2A60C) is Build's editorial metadata color — story image fields and section dots only, never logo or UI accent.",
    "surfaceSystem": "Paper for pages, white cards for content, cream only as an accent surface. Orange is never a ground."
  },
  "colors": {
    "pivotOrange": {
      "hex": "#E5431B",
      "token": "--accent",
      "role": "Build word, links, kickers, buttons, active states"
    },
    "pivotOrangeDeep": {
      "hex": "#B83E25",
      "token": "--accent-deep",
      "role": "Hover and deep orange"
    },
    "ink": {
      "hex": "#16233D",
      "token": "--ink",
      "role": "Pivot word on light backgrounds and primary text"
    },
    "paper": {
      "hex": "#FCFBF9",
      "token": "--paper",
      "role": "Everyday page background"
    },
    "cream": {
      "hex": "#F4EEE1",
      "token": "--cream",
      "role": "Accent surface, dark-mode wordmark color"
    },
    "card": {
      "hex": "#FFFFFF",
      "token": "--card",
      "role": "Content surfaces, cards, panels"
    },
    "inkSoft": {
      "hex": "#4C5666",
      "token": "--ink-soft",
      "role": "Secondary text"
    },
    "muted": {
      "hex": "#8A8472",
      "token": "--muted",
      "role": "Metadata and captions"
    },
    "hair": {
      "hex": "#EAE5DA",
      "token": "--hair",
      "role": "Hairline dividers on paper"
    },
    "line": {
      "hex": "#E3DED2",
      "token": "--line",
      "role": "Borders, inputs, card rules"
    },
    "sectionMarigold": {
      "hex": "#F2A60C",
      "token": "--section-marigold",
      "role": "Build editorial color: story fields and section dots"
    }
  },
  "sectionPalette": {
    "vermilion": "#E5431B",
    "cobalt": "#1F46E0",
    "emerald": "#00875A",
    "marigold": "#F2A60C",
    "blush": "#FB6F92",
    "violet": "#6A3DE8",
    "teal": "#039BB0",
    "night": "#16233D"
  },
  "radii": {
    "card": {
      "value": "4px",
      "token": "--r"
    },
    "small": {
      "value": "2px",
      "token": "--r-sm"
    },
    "note": "Crisp corners; only the logo dots and avatars are round."
  },
  "typography": {
    "display": {
      "family": "Space Grotesk",
      "usage": "Logo, body, UI, buttons, tags, bylines"
    },
    "editorial": {
      "family": "Newsreader",
      "usage": "Headlines, decks, pull quotes, leads"
    },
    "mono": {
      "family": "IBM Plex Mono",
      "usage": "Data only: kickers, versions, benchmarks, timestamps, IDs"
    },
    "emailBody": {
      "family": "Georgia / Times New Roman",
      "usage": "Email-compatible editorial fallback"
    }
  },
  "logos": [
    {
      "id": "logo-build-light",
      "label": "Pivot Build wordmark · light",
      "variant": "light",
      "format": "svg+png",
      "path": "assets/logo/logo-build-light.svg",
      "usage": "Primary lockup on paper, white and pale neutral backgrounds."
    },
    {
      "id": "logo-build-dark",
      "label": "Pivot Build wordmark · dark",
      "variant": "dark",
      "format": "svg+png",
      "path": "assets/logo/logo-build-dark.svg",
      "usage": "Lockup on ink, charcoal and dark editorial backgrounds."
    },
    {
      "id": "logo-build-on-cream",
      "label": "Pivot Build on cream",
      "variant": "solid",
      "format": "svg+png",
      "path": "assets/logo/logo-build-on-cream.svg",
      "usage": "Locked lockup with official cream field."
    },
    {
      "id": "logo-build-on-ink",
      "label": "Pivot Build on ink",
      "variant": "solid",
      "format": "svg+png",
      "path": "assets/logo/logo-build-on-ink.svg",
      "usage": "Locked lockup with official ink field."
    },
    {
      "id": "pivot-wordmark-light",
      "label": "Core Pivot wordmark · light",
      "variant": "light",
      "format": "svg",
      "path": "assets/logo/pivot-wordmark-light.svg",
      "usage": "Shared core wordmark, unmodified from the parent pack."
    },
    {
      "id": "pivot-wordmark-dark",
      "label": "Core Pivot wordmark · dark",
      "variant": "dark",
      "format": "svg",
      "path": "assets/logo/pivot-wordmark-dark.svg",
      "usage": "Shared core wordmark, unmodified from the parent pack."
    }
  ],
  "sharedAssets": {
    "mark": "assets/icon/mark.svg (+16/32/64/128/256/512 PNG)",
    "icons": "assets/icon/icon-cream.svg, icon-ink.svg (+256/512 PNG)",
    "favicons": "assets/favicon/favicon.svg (+16/32/48/64 PNG, ink-32)",
    "appIcons": "assets/app-icon/app-cream.svg, app-ink.svg (+128–1024 PNG)",
    "note": "All shared, byte-identical with the Pivot 5 pack. Build does not fork the mark."
  },
  "sources": {
    "parentBrandPage": "https://pivotnews.ai/brand",
    "parentKit": "https://pivotnews.ai/api/brand/kit.zip",
    "brandKitHtml": "Brand Kit.html",
    "logoPackHtml": "Logo & Icon Pack.html"
  },
  "knownGaps": [
    "Tagline TBD."
  ]
}